Visitors rate the friendliness of the people as one of the main memories of their visit to Ireland. The character of the people, coupled with our ancient island heritage, and the stunning natural beauty of our landscapes and coastline, has resulted in a holiday destination quite unique in the world for both overseas and domestic visitors.

Tourism and hospitality is one of our main industries. Our markets have changed and evolved over the decades. We welcome discerning and repeat visitors who share our values and wish to explore our cities and rural hidden areas. Our industry has responded in providing an infrastructure to meet these needs.